WHAT do you get if you cross Britain’s coolest brand with
one of my favourite small cars? A sales flop in the making, apparently.
You might already know that Aston Martin, makers of James
Bond’s motors of choice, have taken the axe to their smallest model, after just
three years. It joins the Tickford Metro and the Panther Rio in the list of
expensive-but-not-expansive relics that show why kitting out small cars with
just about every extra imaginable just doesn’t work. I’m not surprised; given
the choice between a Toyota iQ that’s had its price trebled or a shiny new
Lotus Elise, I know which I’d take.
The Cygnet’s story of the ugly duckling not quite turning
into the swan Aston had hoped is – if you’ve been reading the motoring
magazines at least – well documented, but its demise has put a more important
truth in the shade.
The Toyota iQ, the car the Cygnet’s based on, is an absolute
belter.
I remember first driving one on the country lanes of North
Wales four years ago and being amazed at how well what looks like a washing
machine on wheels handles. Considering I’d just stepped out of an original Mini
and hopped straight into the weirdly-proportioned baby Toyota, I remember being
blown away by how surefooted it felt.
The big news back in 2009 was that the iQ could squeeze four
people into the same space Smart managed to get two, although the tradeoff was
forever having to choose between your mates and your luggage. It was – and, I
reckon, still is – a very cleverly engineered little car which manages to fit an
impossibly great deal of stuff into what should be an unreasonably small space.
Not unlike what my beloved Mini managed all those years ago!
In fact, the reason why the iQ isn’t on every other driveway
in the land – even though it costs a third of what the Cygnet did – is down to
a problem of Toyota’s own doing. Wander into one of its showrooms and you can
also buy something called the Aygo, which might not be as extravagantly
engineered but it’s even more fun to drive, has room for mates AND luggage at
the same time and costs less to buy. It’s a win win for the world’s biggest car
company, of course, but probably not for clever cars that appeal to people like
me.
That team-up that you suggested sounds promising. And more so because smaller cars gain more popularity as the day passes. What Aston Martin suffered through the flop sales of the Cygnet is disappointing though; yet it is expected. The competition in the small car market is saturated because of the demand, and buying a small car for a hefty sum sort of defeats the vehicle's purpose, with the exception of some.
ReplyDeletePaul Crabtree @ BrandonDodgeOnBroadWay.net