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Thursday, 28 April 2011

Lotus takes on Lotus in world's most confusing car deal


THE Lotus vs Lotus rivalry that's hit racetracks around the world in perhaps the most confusing F1 name dispute ever has hit the road.

Anyone who's been following this year's F1 season will already know that thanks to some incredibly boring business tubthumping that Team Lotus, owner of one of the sport's most iconic names, is in direct competition with Lotus Renault, which is actually backed by the Brit sports car maker. All of which means that spectators at Silverstone in July can see, probably for the only time, two completely different cars from two completely different Lotus teams, which are both powered by Renault engines. Confused? Then you're going love the story's latest twist.

The first Lotus team, the one that isn't backed by Lotus, the car maker, has just announced that it's bought Caterham Cars, makers of the iconic Caterham 7 sports car, which is of course directly descended from the - wait for it - Lotus 7 of the Sixties.

Anyone who's ever seen not-at-all-kitsch Sixties TV hit The Prisoner will already know the original Lotus 7 as that dinky little two-seater Patrick McGoohan drove around in before being kidnapped and sent to a strange village which looks suspiciously like Portmeirion in North Wales. Lotus made it right up until 1973 before getting bored with it, and flogging the rights to what was then one their main dealers in Caterham, Surrey. The rebranded Caterham 7, thanks to constant redevelopment, has been a hit ever since.

Naturally, the company's new owners have decided to play up their motorsport links and immediately placed a Caterham in Team Lotus colours next to their F1 car, a move so evocative that they immediately decided to follow this up by offering customers a limited run of Team Lotus Special Edition Caterham 7s.

So what we've now got is a Lotus-designed, Lotus-coloured car made by a company now owned by a Team Lotus which will compete directly for your sports car cash this summer with the Elise, a Lotus-designed, Lotus-badged car made by Lotus, another car company which has given its support to another F1 team called Lotus.

Where will it all end? Probably, I imagine, in a high-flying court case, although if Lotus loses we could end up with the even weirder situation where Caterham is renamed Team Lotus Cars, and the choice of car for anyone keen on their driving boils down to whether you want a Lotus or a Lotus.

My head hurts. I may have to adopt the Lotus position to relax.

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