You wait ages for a new Lotus and then five come at once

IT'S the Paris Motorshow and every right-minded petrolhead is pondering the same question; why launch one new model when you can launch five?

I always imagined the chaps at Lotus would get quite offended if you called them a conventional car maker, so it's somehow appropriate that just months after returning to the world's racetracks with a semi-official F1 effort they've launched a quintet of new cars.

Not only have the Elise, Esprit, Elite and Elan models been revisted with a selection of sports cars in different shapes and sizes, the Norfolk company's also gunning for the likes of Porsche's Panamera with its four-door Eterne, making it the first Lotus saloon since the slightly loopy Lotus Carlton of the early 1990s.

Is the company's PR coup five times better than just launching a single model, which on its own would have been enough to steal the show, like the Evora managed to at London's motorshow two years ago? I'm not so sure.

The new Esprit is the most immediately exotic and exciting - it's a real Ferrari-chaser, and the first we've had from Lotus since the original Esprit died off several years ago - and the Eterne is a bold venture into uncharted waters, but the others stray from Lotus heartlands a little too quickly.

The £35,000 Elise, for instance, is getting worryingly close to Porsche Boxster territory for what's meant to be a small, lightweight little sports car, but it's the Elan which is almost unrecognisable from its illustrious predecessors. Lotus reckons Elan drivers demand more but the last two were a success because they gave less - as in less weight, which made them a favourite with keen drivers.

And the Elite? As a £115,000 Lotus it makes little sense, but I love it already. Clearly nobody actually needs one, but that's exactly why I'd have one.

I have until 2014 to save up.